- Landing page -
Transactional landing pages (Transactional): they push the browser to complete a certain activity (normally fill in a form on the web). This type of landing page is used to sell products, services or content.
The goal of a transactional landing page is to ensure that as many surfers arrive on the page and follow the invitation to perform an "action" (such as, for example, clicking on an email, filling out a form of request, click on a link). The efficiency index is called the "conversion rate" ("CR"). To ensure a good CR, the presence of some parameters is important